Paytm First launched: What is means for users

NEW DELHI: Paytm has launched its subscription-based loyalty programme in India. Called “Paytm First,” the programme comes with benefits across various categories including food, music, travel and more.
While the offer does not seem to be live on the app or the website, Paytm did send a release stating, “with this, the company aims at offering exclusive benefits over and above the regular Paytm cashback offers while promoting further usage and increasing customer retention.”
Paytm First: What you get?
As part of the programme, Paytm users will get benefits worth Rs 12,000. These include:
– Zomato Gold membership
– Annual Gaana membership
– Annual Sony Liv subscription
– ViU Premium
– Eros Now Annual membership
– Uber (benefits up to Rs 6,000)
– Uber Eats (benefits up to Rs 2,400)