Viu launches OTT service in South Africa

MUMBAI: Viu, the video over-the-top (OTT) player, has officially launched its service in South Africa. The service is already available across 16 countries including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand, Myanmar and Middle East countries.

In South Africa, the app will be available in a ‘freemium’ model offering premium local, regional and original content. The company claims of a programming strategy that is inclusive and locally relevant premium content in each market. For South Africa, the company has partnered with Etv, SABC, and Vodacom.

Viu has already licensed South Africa’s most watched local shows.