Croma charts aggressive plans to tackle online competition

Tata Group’s Infiniti Retail Ltd, which owns and runs Croma multi-brand electronic products stores across the country, has devised a multi-pronged strategy to stay strong and sustain profitable growth in the light of strong competition from e-commerce players.

The move comes after the success of its turnaround plan initiated two years ago that included revamp of stores, revised marketing strategy, and measures for ease of shopping, among others. The company posted its first-ever profit (about ₹16 crore) last fiscal, even as the e-commerce boom continued to disrupt the consumer retail market in the country. It had a gross income to the tune of ₹4000 crore in FY18.