Samsung sees ‘smart’ uptick in sales with A series phones

Launches three new models; expects range to contribute $4-b by year-end

Samsung India launched three new mobile phone models under its A series on Thursday, and hinted that the series has the potential to become a $4-billion brand this year.

The India arm of the Korean major Samsung said it plans to introduce at least one model every month under the A Series during the first half of this year, thereby consolidating its presence in this segment.

Aditya Babbar, General Manager of Samsung India, said, “Samsung is the No. 1 mobile brand in the country, with a market share of over 29 per cent. We expect that with the launch of these A series mobile phones, and in other segments, we will be able to achieve a strong double-digit growth this year, while retaining the leadership position.”