Realme set to collaborate with one of the biggest retail chain in South India: CEO Madhav Sheth

KOLKATA: Online focussed smartphone maker Realme, which in October-December became the fourth largest smartphone brand in India, is facing challenge from several large retail chains who are refusing to stock the products due to low margin. However, Realme India CEO Madhav Sheth said in an interview the Chinese company works on low margin to offer best price to consumers and will collaborate with only those retailers who shares the same ideology. Edited Excerpts.

What is your offline footprint right now? How do you plan to increase it this year?

We are currently present in 35 cities such as Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh through more than 3000 stores. We are expanding our footprints to meet the rapidly growing customer demand. Starting with ten cities in January, we will be eventually adding 50 cities every quarter. We will establish 20,000 outlets throughout the country covering 150 cities by 2019.