Hate emails, messages from shopping sites? Government looks to regulate them through legal framework

Online shoppers are set to get respite from promotional messages and emails spamming their devices from e-commerce marketplaces as the government aims to regulate them with a legal framework.

“Unsolicited commercial messages (on various platforms including but not limited to SMSs, emails etc.) and calls will be regulated. A legal framework for this will be developed,” the draft e-commerce policy said.

“The atypical nature of an e-commerce transaction necessitates a consumer protection framework specific to this sector,” it added.