HDFC Bank collaborates with Route Mobile Limited to showcase RCS Business Messaging at MWC 2019

Mumbai: HDFC Bank Limited (HDFC), one of India’s largest private sector banks has partnered with Route Mobile Limited (Route Mobile) to showcase Rich Communication Services (RCS) on Google’s RCS Business Messaging platform at Mobile World Congress (MWC) 2019.

Route Mobile is among the leading cloud-communications platform service providers to enterprises, over-the-top (OTT) players and mobile network operators.

RCS is an upgrade to SMS on a global scale. The users can now access a range of advanced capabilities from within their native messaging service including capabilities that previously required a separate OTT app to be downloaded. Messaging is no longer limited to sending simple SMS text as it has become a platform.