Small e-commerce sellers no less in mega offers

Kolkata | New Delhi: For the first time, small sellers on Amazon and Flipkart, recently appointed to sell some fast-selling smartphones and electronics, are offering prices similar to or lower than those set by large, preferred sellers such as Cloudtail, Appario and OmniTech Retail.
Two senior industry executives said the country’s two largest online marketplaces have adopted this strategy by appointing multiple sellers for the top-selling products to comply with the revised foreign direct investment (FDI) policy for ecommerce. The policy bars sellers to have more than 25% of purchases from the marketplace entity or its group companies and wants smaller entities to have a level playing-field.