With three new phones, Samsung all set to pull an Apple at ‘Unpacked’ event

FRANCISCO: Think premium smartphones and Apple is the name that typically comes to mind. Despite Apple’s market share on the decline in India, this ‘mindshare’ they enjoy is still strong. And when it comes to mindshare, Samsung’s Galaxy S and Note series smartphones have always been close competitors. Both companies know this well. At previous launch events, Samsung has compared their devices with iPhone to try and prove their superiority and better prices. And they’ve been mocking each other in viral ad videos too.

Now with the Samsung S10 range, Samsung is, for the first time ever, launching three Galaxy phones at the same time. It seems like they’re going after different iPhone variants in the market. Samsung is about to launch the S10, S10e