MX Player enters originals space with 5 premium web series

MUMBAI: MX Player, the world’s largest local video player and India’s biggest entertainment platform with over 175 million monthly active users and 70 million daily active users, has entered into the original premium content space with five MX Original Series that will go live starting February 20.

MX Player is owned by Bennett, Coleman & Co Ltd (BCCL), which also owns The Economic Times. With this foray, BCCL has become the latest entrant to tap into the growing web content space.

“Indian media consumption is undergoing a complete overhaul as internet-based streaming platforms are becoming increasingly mainstream,” said Vineet Jain, MD, BCCL.