US fintech firm Cardlytics opens centre in Vizag

Cardlytics, an Atlanta-based IT company, opened its first centre in Asia on the hill near Rushikonda on beach road here on Monday morning.

Scott Grimes, CEO, told the media on the occasion that the the Nasdaq-liste company offered a purchase intelligence platform that makes marketing more relevant and measurable. He said the UK office was opened in London in 2013 and the Vizag one is “our first one in India and with the office here we hope to leave our footprint not only in India, but in Asia.”

Carlytics, with its headquarters at Atlanta, has offices in London, New York and San Francisco, and now in Vizag.

He said the company is dealing with 2,000 financial institutions in the US and the UK to run their banking reward programmes that promote customer loyalty and deepen banking relationships.