Vodafone Idea to increase cost of acquiring new SIM

In a move to further enhance its Arpu (average revenue per user), Vodafone Idea (VIL) has decided to substantially increase the cost of acquiring new SIM connections. The increased cost will now be made uniform across all the 22 circles, the company management told analysts a day after it posted a wider net loss at Rs 5,005 crore during the October-December quarter.