84% Instagram users likely to shop from it: Report

Eighty-four per cent of Instagram users are likely to shop using the photo sharing platform, and Instagrammers spend most of the time on the platform in the evening between 4 p.m. to 8 p.m., a new report said on Monday.
According to a report by digital media agency WATConsult’s Recogn, Instagram currently has 117.1 million monthly active users (MAUs) and average time spent per user is 45 minutes.
For those willing to purchase something on Instagram, they need to be made aware of the authenticity of the product.
More than 75 per cent of the shoppers have had a satisfactory experience while shopping from the platform and a majority are likely to shop in the future.