82% in metros rely on radio for real news

Radio has emerged as one of the most credible sources of information for millions of people who are unable to venture outside because of the lockdown, according to a recent survey.

As many as 82% of the population in metros is turning to radio, according to the survey conducted by market consulting firm AZ Research Partners Pvt. Ltd in Mumbai, Delhi, Bengaluru, Kolkata, Pune and Hyderabad among the 18 years and above age group.

Radio has a credibility score of 6.27, second only to the internet, at 6.44, with television at 5.74, the survey found. The radio industry has witnessed a listenership of 51 million people, close to TV’s reach of 56 million and social media’s reach of 57 million.