81% intent on festival season e-shopping: Nielsen Media India study

About 81 per cent of consumers have indicated strong sentiment and intent to shop online during this festival season, according to a study by Nielsen Media India on behalf of Amazon India.

About 78 per cent trust online shopping and one in two intend to increase online spending, compared to the last season. Consumers expect a wide selection, unmatched value with competitive pricing, plus convenience of easy returns and exchange, which is driving the online shopping experience.

The study also revealed that for 68 per cent of consumers, Amazon.in is the go-to online shopping destination. About 75 per cent find the widest range and selection of products and brands on the e-commerce platform.