80% shoppers chose regional, local brands during festive sale: Snapdeal

Value-focused e-commerce marketplace Snapdeal on Wednesday said 80 per cent shoppers chose regional or local brands for their Diwali purchases during its just-ended festive sale.

The remaining 20 per cent opted for national and international brands, Snapdeal said in a statement.

The comparable percentage was 65 per cent (regional or local brands) and 35 per cent (national and international brands) in the last festive season, it added.

Snapdeal’s first sale of the festival season ran between October 16-20.

“The strong growth of lesser-known brands relative to national/international brands was because of two key reasons: increased choice and a substantial price difference,” the statement said.