80% of people may switch to online streaming platforms: Study

NEW DELHI: Post the sector regulator’s new tariff regime, as many as 80% of people are expected to switch to online streaming platforms such as Amazon Prime, Netflix and Hotstar, a new finding by market research firm Velocity MR Wednesday said.

The Telecom Regulatory Authority of India (Trai) has recently come out with a tariff regime in an aim to allow subscribers to pay for only those TV channels which they wish to watch.

“Majority of 80% say that they would either opt for a lesser number of channels or switch to online streaming platforms or OTT platforms such as Netflix and Amazon Prime,” the firm in a statement said, citing study said.