78% of respondents prefer streaming content on TV: study

About 78% streaming consumers prefer watching online content on their TV screens through streaming sticks, smart TVs, and set-top boxes, according to a NielsenIQ study commissioned by Amazon.

While mobile is the primary mode of streaming content due to the wide reach of smartphones and affordable data plans, the study states that this is beginning to change in big cities.

It added that consumers prefer watching streaming content on TV due to better video and sound quality, coupled with the convenience of accessing a variety of content across OTT providers.