73% of sellers in India rely on sales technology at least once a week: Report

With the Covid-19 pandemic disrupting the sales process, around 73 per cent of sellers surveyed are using technology at least once a week to get access to real-time data to drive sales, says a report.

Companies are increasing their appetite for data-based insights to better gauge buyer intent and drive greater sales, the LinkedIn sixth edition of the ‘APAC State of Sales 2022’ report stated.

In fact, more than eight in 10 (84 per cent) sales professionals in India have lost at least one deal to an important decision maker changing roles in the past year alone.

Therefore, access to the right intel has become mission-critical for sales functions across the board, the report opined.