67% say AI use can increase sales, profits by online retailers: Adobe-YouGov survey

When it comes to technologies like automation and Artificial Intelligence (AI), 67 % people say the prospect of AI being used to increase sales and profits by online retailers, if that use resulted in a better customer experience, said a new survey on Wednesday.

Software giant Adobe, along with YouGov surveyed over 7,000 respondents from various markets in JAPAC region including India, Australia, China, Malaysia, Thailand and Singapore to provide online retailers with key insights around the purchasing preferences of modern-day customers.

“As personalisation becomes vital towards unlocking the customer experiences of the future, there is a growing need for brands to augment and deepen customers’ end to end engagement journey across the spectrum, and make it more meaningful and appealing for long term engagement,” Nicholas Kontopoulos, Head of APAC Digital Experience Commercial Marketing, Adobe, said in a statement.