65% of Indian viewers prefer Connected TV over linear platforms, reveals VDO.AI’s report

The dynamics of advertising in India are undergoing a significant transformation, with Connected TV (CTV) emerging as a pivotal platform for brands to engage with their target audiences. Against this backdrop, VDO.AI, a leading player in advertising technology, has released a comprehensive report shedding light on the evolving landscape of CTV advertising in India.

As per the reports, India is witnessing a surge in CTV adoption, with the market poised to become the third-largest globally by 2024. The trajectory of CTV growth is impressive, with the number of CTV users escalating from 5 million in 2020 to a projected 40 million by 2025.