44% audio entertainment users pay for content, audio series have high traction: Survey

New Delhi: Around 44 per cent audio entertainment consumers are paid users with audio series getting highest traction among internet users, a survey by over-the-top (OTT) platform Pocket FM said on Tuesday. According to the survey, respondents shared that they spend more time on audio than video.

“Forty-four per cent of users pay for audio content. Among them, 33 per cent indicated a monthly expenditure of over Rs 300, while 13 per cent allocated between Rs 100 and Rs 300 and 54 per cent spend less than Rs 100 per month,” the report said.