2022 smartphone shipment outlook cut after weak Q3

New Delhi: A weaker-than-expected festive season has forced market trackers to lower their annual outlook for 2022, which will see smartphone shipments fall on year for the first time ever, bar the first Covid-hit year of 2020.

While IDC India now expects an 8-9% on year decline, Cybermedia Research (CMR) pegs the fall at 5%, and Counterpoint Research and Strategy Analytics at 3% each, with the shadow of macroeconomic conditions continuing to drag demand, especially of the high-volume entry-level smartphones.