2022 e-commerce festival sales almost 2x of 2019: Redseer report

E-commerce retailers led by Amazon and Flipkart garnered sales worth Rs 76,000 crore during the one-month festival sale event — almost double the pre-pandemic figure of Rs 40,000 crore in 2019, according to a report by consulting firm Redseer. This is also about 25 per cent year-over-year (YoY) growth compared to the festive sale month of CY2021.
Redseer had earlier projected e-commerce sales of Rs 83,000 crore for the festival sale period that began on September 22 and extended till October 23 this year. For platforms that did not run a sale during any of these dates, the report considered BAU (business-as-usual) order volumes.

Though a major portion of the sales during the festive season continues to come from electronic products and mobile phones, this category grew only 7 per cent YoY. “Electronics and mobile (sales) have now come down a little bit from a growth perspective to 7 per cent compared to last year,” said Ujjwal Chaudhry, partner, Redseer Strategy Consultants.