2 in 3 Indians to have a short video app on their phones by 2025: Report

By 2025, 67 per cent or nearly 2 in every 3 Indians may have a short-video application on their mobile phones. The short-form video market can provide the country with a monetisation opportunity worth $19 billion by 2030, according to a report released by management consulting firm RedSeer in July.

The report further stated that India currently has 300 million people using short video apps like Tiki, Moj, and ShareChat. It can rise to 600 million by 2025.

“The pandemic has triggered a pivot in consumer preference to short-form video (SFV) content, as consumers’ attention spans have become shorter. This has led to the popularity of SFVs, and in my view, this growing trend is expected to continue,” Raja Lahiri, partner and TMT leader at Grant Thornton Bharat, said.