15% rise in entry-level TWS sales softens overall market’s decline in H1 2023: Counterpoint

NEW DELHI: The global true wireless stereo (TWS) market’s unit sales fell just 2% year-over-year in H1 2023, primarily owing to a 15% year-over-year rise in the sales of TWS earbuds priced <$50 (~Rs 4,100), according to a report released by Counterpoint Research on Tuesday.

“Surprisingly, the TWS market seemed somewhat immune to inflationary headwinds, especially the <$50 entry-level segment where sales increased 15% YoY in H1 2023,” the research firm said. This offset the decline in the higher-tier price segments as TWS demand polarised towards the entry and premium categories.