100% growth in orders during festive season sale, says Myntra

Fashion e-tailor Myntra on Friday claimed 100 per cent growth in orders received during its one-week long festive season sale. According to the company, 45 million customers visited the company’s portal out of which 4 million shopped 13 million items during the ‘Big Fashion Festival’ sale that concluded on October 22.

Myntra said that 51 per cent of shoppers on its platform were women. “With tier 2 and 3 cities emerging strong during the event, tier 3 cities have witnessed a 180 per cent growth in new shoppers as compared to the previous edition. Using our omnichannel network, with over 1,000 stores and 100 brands, we have been able to fulfill customer deliveries in close to around 11,000 pincodes,” Myntra CEO Amar Nagaram said in a statement.

The company claimed to have on-boarded 1 million new customers during the event, registering 105 per cent growth in new customers over the previous edition of the sale. “Among the new customers, t-shirts, shirts, jeans and sweatshirts, casual shoes and kurtas, were popular with men, while kurtas, kurta sets, tops, dresses and jeans were popular with women.