10 lakh subscribers in just 1 week! Spotify takes on Amazon Music, JioSaavn, Gaana with India launch

Music streaming service Spotify said on Tuesday that it has garnered over 1 million users in India in less than a week of its launch in the country. Analysts said that the number is decent but could have been higher considering the up-market label the music streaming service commands.

Spotify, which launched its services in India last week, competes with players like JioSaavn, Amazon Music, Xiaomi-backed Hungama, Times Internet’s Gaana, and Bharti Airtel’s Wynk, makes a debut at a time when consumption of digital content is on the rise.

Spotify offers local and international music for Indian listeners with its free app. Users have the option of upgrading to Spotify Premium for `59 onwards per month. The charges are much less than what it charges in much of the western markets.