With Carvaan, Saregama sings a new tune of success

A library of a few lakh classic songs, dedicated listeners across all age-groups, and a jukebox. Put them all together with the right dose of nostalgia, and Saregama hit upon a winning strategy called ‘Carvaan’, its pre-recorded music box.

Having successfully launched Caravaan, the RP-Sanjiv Goenka Group-owned company is now looking at a portfolio expansion with different variants that include form factors which can be used ‘on-the-go’ (remember the Walkman?).“Portfolio expansion will happen. And, we have our product pipeline ready till 2021,” Vikram Mehra, Managing Director, Saregama India, told BusinessLine.