Twitter sets transparency test

Political advertising on Twitter, the micro-blogging site, is set to become more transparent in India with the US-based company setting up an Ads Transparency Centre that will give everyone the opportunity to glean information about the person or entity who has paid for the advertisement and its targeted audience.

The Centre — which will become operational from March 11 — is at the heart of Twitter’s initiative to bring about transparency in political spending in India which heads for a crucial general election this year.

Only certified advertisers will be allowed to run political campaigning ads, the social media network said.