IPL mania: Hotstar expects 300 million viewers

As the Indian Premier League (IPL) 2019 kicks in from March 23, Varun Narang, chief product officer at over-the-top platform Hotstar, tells FE’s Asmita Dey that over 300 million viewers are estimated to log into Hotstar to watch the cricket event this season. Excerpts:

What is your estimate of IPL viewership this season?
We are expecting over 300 million viewers to watch IPL this season on Hotstar.

How are the ad rates for this season’s IPL priced?
Our goal this year is to make IPL reachable to every small and large client. Our pricing is just Rs 120 CPM (cost per thousand impressions) which is the lowest ever CPM on the biggest sporting event, which is IPL.