Indians spend over 10 hours on devices daily: Adobe survey

Seeking more personalised experiences, Indians are spending over 10 hours on their devices daily, representing the changing content consumption habits, a new Adobe survey revealed on Wednesday.

As part of its “2019 Brand Content Survey”, the software major found that two-third of those surveyed were using two devices at the same time constantly or frequently.

Over 400 million millennials in India choose trustworthy brands that respect their privacy primarily, the findings showed.

“Brands that can strike the right level of personalisation will forge stronger connections with their customers, resulting in brand loyalty and growth,” said Sunder Madakshira, Head, Marketing, Adobe India.