Hotstar takes the e-comm route to tap more users

Star India’s over-the-top (OTT) platform Hotstar is set to expand its reach by adding a new tier to its subscription service to target a larger audience looking for regional content.

Termed Hotstar VIP, the new subscription will be priced at ₹365 a year vis-a-vis Hotstar Premium subscription that will continue to be priced at ₹999 a year. And just like the good old cable TV operators, Hotstar will allow you to pay in cash for the subscription.

What that means is you’ll have the option to pay by cash on the payments page and if you use that, you get access to the VIP content immediately and there’ll be someone at your doorstep to collect the cash within 24-48 hours.