Kavin Bharti Mittal-driven Hike Messenger has acquired the Creo team which is a Bangalore based technology start up, Hike said in a statement on Friday.
Creo team was founded by ex Hike employees Sai Srinivas Kiran G and Shubham Malhotra in December 2013. Creo had earlier launched hardware products including streaming media dongles and smartphones.
“The Creo team will be working on a developer platform to enable third party developers to build services on the Hike platform,” said Hike spokesperson.
Hike which has over 300 employees spread across 2 offices in Delhi and Bangalore has Tencent, Foxconn, Tiger Global, Softbank and Bharti as its investors.
The messaging app was launched in December 2012 and acquired a user base of over 100 million in January 2016. Facebook-backed Whatsapp had announced earlier this year that it hit 200 million monthly active users in India whereas Hike’s latest data on active monthly users is unavailable.
In August 2016, Hike raised its fourth round of funding of $175 million which was led by Tencent and Foxconn at a valuation of $1.4 billion. The company claims to be the fastest company in India to attain a valuation of $1 billion.
Hike in August 2016 had claimed that 95% of its users were based in India and the instant messaging app was seeing over 40 billion messages a month.
A poll by Tata Consultancy Services in December 2016 revealed that 83% of respondents used WhatsApp, 68% used Facebook Messenger and 44% had homegrown messaging service Hike.
In June, Hike beat Whatsapp to launch to launch messenger app payments in India. As per recent reports, WhatsApp beta is showing early signs of UPI based payments integration which Hike and WeChat messenger already support.
Furthermore, in June ET reported that Hike was in talks with some major ecommerce players and mobile applications, including Flipkart, Amazon, Ola, Uber and Zomato, for integrating its wallet solution as a payment option.
The home-grown messaging service is looking to overtake messaging service WhatsApp and mobile wallet company Paytm to become the leading messaging and payment app in the country.