Google search moves hurt Pinterest’s growth IPO filing shows

Pinterest serves as a repository for user images or “pins” on various topics, like gardening, fashion or art
The power of Googles search engine looms large over Pinterest Inc, the image search site that filed for an initial public offering on Friday.

The IPO filing said that Alphabet Inc’s Google “de-indexed” Pinterests keyword landing pages in the first quarter of 2018. That hurt online traffic and user growth in the following quarters, Pinterest said in the filing.

Pinterest did not say why Google did this, and a Google spokeswoman didnt immediately respond to a request for comment. De-indexing happens when Google removes web pages from its gigantic network of online information. The move typically means those pages no longer show up in Google search results.