Google, Amazon end boycott of each others’ video services

The frosty relationship between Google and Amazon.com Inc. thawed a little further.

The two tech giants said Thursday they would begin letting each others’ video services appear on their respective streaming gadgets. YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices, the companies said in a statement.

The two companies have feuded before when it comes to businesses they both operate in. Amazon stopped selling Google’s home assistant devices, which compete with the retailer’s Alexa speakers, on its website in 2015 but lifted the boycott at the end of 2017. YouTube hasn’t been available on Amazon devices since 2017.

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