Will mobile-only plan help Netflix thrive in India?

New Delhi: Riding on the back of cheap data plans, over-the-top (OTT) apps for entertainment are gaining traction in India and as many as four out of five users now have at least one OTT entertainment platform installed on their devices.

Indians today spend 30 per cent of their phone time and over 70 per cent of their mobile data on entertainment, said a FICCI-EY 2019 report.

After losing its customer base in the US for the first time in eight years in the second quarter (Q2) of 2019, the California-headquartered Netflix is now aiming to gain a bigger share of the Indian streaming market and come close to rivals like Hotstar and Amazon Prime.