Why India deserves a personalized Apple retail store soon

CUPERTINO: Rarely in the spotlight, Apple-branded retail stores have left indelible impression on a million hearts worldwide. For Indians, who have a constant yearning to be “delighted” right in their neighbourhood, Apple stores are iconic tourist spots, to be visited while holidaying abroad.

Apple is expanding its retail footprint at a time when almost everything is being traded online, for a simple reason that Apple CEO Tim Cook and late Steve Jobs never looked at physical sales points as mere brick and mortar stores but places where Apple customers can get personalized attention by a warm and professional staff.