Vodafone Idea unveils new integrated brand identity ‘Vi’

Vodafone Idea Ltd on Monday unveiled a new brand identity, as the struggling telco looked to rediscover itself post the apex court’s ruling on past statutory dues.

VIL, which had about 280 million subscribers as of June, said that Vodafone and Idea brands will now be called ‘Vi’.

“A brand with its eyes set on the future, it is built for and around customers…

The integration of two brands is a culmination of the largest telecom integration in the world,” VIL said in a statement.