Vivo drops Aamir, Sara from ads for now

New Delhi: Chinese smartphone maker Vivo won’t use brand ambassadors Aamir Khan and Sara Ali Khan in its advertising campaigns over the next few months, including the upcoming IPL, in what’s said to be a fallout from the recent Sino-Indian border hostilities. This follows demands that Indian stars stop endorsing Chinese brands.

“Vivo will advertise new phone launches in the coming months including the upcoming Indian Premier League (IPL) T20 for which it is title sponsor, but none of the new phones will be promoted by actors Aamir or Sara despite their star power,” said an industry executive aware of the development.