US smartphone sales down 25% in Q2, iPhone SE a bright spot

New York: The smartphone sales in the US fell 25 per cent in the second quarter as retails stores remained closed owing to the Covid-19 lockdown, affecting all brands although the newly-launched iPhone SE was the bright spot.

Apple was down -23 per cent, LG -35 per cent and Samsung sales were down -10 per cent, according to Counterpoint Research’s preliminary “US Smartphone Channel Share Tracker”.

“April was the weakest month for smartphone sell-through as about 80 per cent of smartphone sales channels were closed; sell-through volume was down over 50 per cent. Smartphone sales for May through the end of June grew week-over-week,” said North America Research Director Jeff Fieldhack.