Third-party apps make hay as Indians take to video apps

The popularity of Instagram, TikTok, Snapchat and WhatsApp has resulted in a rapidly-growing ecosystem of third party applications that can be used to create funny, quirky and potentially viral content for these social media and messaging platforms. Some of the popular applications are Samosa Labs, Roposo, CaptionPlus from TNine Infotech, Hashtags for TikTok, TikRing, Selfie Photo Camera Editor and Filters for Snapchat. .

“Bigger platforms like Instagram tend to put more visuals like photos and videos. This creates a requirement for bios, captions and hashtags. So, we are able to leverage the strength of social media and use that to create a platform,” said Anurag Kumar, head of TNine Infotech that created CaptionPlus, which has over 500,000 downloads.