T-Mobile sells users’ app usage data to advertisers: Report

San Francisco: US telecommunications giant T-Mobile is allegedly selling user information to marketers. However, customers have the option to check which companies have access to their data and can opt-out entirely.

T-Mobile’s new programme is called App Insights, and it is now fully operational after spending a year in beta, citing Ad Exchanger, The Verge reported

The programme allows third-party marketers to buy T-Mobile customer data and centers around a key piece of information that it has unique access to: what apps you use.