Snap debuts paid service Snapchat+ with exclusive features

Snap Inc is launching a paid version of the widely used social media platform offering “exclusive” and “experimental” features. For $3.99 a month, the subscription, called Snapchat+, will offer a unique experience to “some of the most passionate members of our community,” the company said in a statement on Wednesday. The company didn’t offer other details about the plan.

Snapchat, which benefitted from a surge in usage during the pandemic, has since had a tumultuous few months. In May, the company cut its revenue and profit forecasts and said it would slow hiring, sending its shares plummeting 43%. The Santa Monica, California-based company began testing a subscription service earlier in June.