Sellers from tier II towns and beyond see jump in orders in Flipkart, Amazon festive sale

Walmart-owned Flipkart and Amazon India on Sunday said lakhs of sellers, including a significant chunk from tier II cities and beyond, have received orders during the initial days of festive sale on their platforms.

The festive season sees Amazon India and Flipkart compete head on and roll out a number of offers and schemes to woo customers to shop on their platforms.

Amazon India on Sunday said over 1.1 lakh sellers on its platform received orders during the first 48 hours of its ‘Great Indian Festival’ sale, with a bulk of these sellers being from smaller parts of the country.

Flipkart, on the other hand, said over 3 lakh sellers received orders during the first three days of its ‘The Big Billion Days’ (TBBD) sale. Of these, about 60 per cent sellers were from tier II cities and beyond.