Schmooze meme-based dating app launches in India

Schmooze is a meme-based dating app that comes from the alumni of Standford University and is backed by investors of Hinge, Snapchat and Giphy. The platform has also been featured on The Late Show hosted by Stephen Colbert. The app aims to enter the online dating market in India with a new approach that prioritises humour, authenticity and genuine connections. Schmooze is targeting the meme culture market segment by means of its social media interactions with the target audience. The app wants to provide Indian users with a better navigating experience in terms of fostering connections.