Samsung Mobile is top consumer-focussed brand, says TRA survey

South Korean tech giant Samsung Mobile Phones has been ranked as the most consumer-focussed brand for this year, with laptop-maker Dell coming in second, according to survey by TRA Research.

While Apple iPhone came in third, LG (TV) ranked fourth. Of the top 100 most consumer-focussed brands, 56 are Indian, with Life Insurance Corporation of India, Tata Motors and Amul (milk) leading the list.

“Consumers are speaking, and Samsung is listening. Focused on consumer-centric innovations, Samsung in the mobile phone category has pushed the technology limits and set impeccable standards thus creating deeper, stronger and resilient consumer bonds,” N. Chandramouli, CEO at TRA Research said.