Premium phone makers increase flagship phone prices with every new launch: Study

NEW DELHI: Premium handset makers like Samsung, Apple, OnePlus and Google have increased the prices of their flagship smartphones with every new launch at an average of 12.9%, an analysis by TechArch revealed.

Samsung’s Galaxy S series witnessed the lowest increase in pricing at 8% compared to Apple’s iPhone at a 20% price rise with every new addition to the flagship series.

TechArch said that Samsung is the only brand which has also decreased the price with new edition launch of the Galaxy S series. It launched S8 and S9 at the same price as Rs57,900 in 2017 and 2018 respectively. The recently launched S10 was announced with a 3% reduced price of Rs 55,900 comparing the previous edition.