Premium beauty products’ demand to outpace mass segment: Nykaa

The share of the premium segment of beauty and personal care (BPC) products will grow to an estimated 55% of the total BPC market in the country by 2026 from 45% at present, with a corresponding decrease in the share of the mass segment to 45% from 55% now, omnichannel beauty and fashion retailer Nykaa said in its annual investor day presentation to analysts on Friday.