Online sales this festive season to be 15% higher than last year: Redseer

Bucking the trend in the last three quarters in 2023, online sales in India in the upcoming festive season are expected to be 15 per cent higher than in the same period last year, according to Redseer Strategy Consultants.

It said the sellers are bullish on the demand in the festive season despite a difficult year so far. Of all the sellers Redseer surveyed, only 40 per cent have reported a 10 per cent or more jump in sales in the April-June quarter compared to the January-March quarter.